Website design cost in India starts near ₹10,000 for a template-based site and passes ₹2,50,000 once the layouts, branding and features are original. Page count alone rarely decides where you land. What matters is how much of the work is custom, and which costs the quote quietly leaves out.
Below are per-page rates worked out from published guides, the hidden charges that can add several thousand rupees to a design quote, and a checklist for comparing quotes line by line.
Short answer: Website design cost in India runs about ₹10,000 to ₹50,000 for a 3 to 5 page template-based site, ₹25,000 to ₹80,000 for a customised 5 to 15 page business site, and ₹80,000 to ₹2,50,000 or more for custom-designed work. Images, content, GST and extra revisions are often priced on top.
Website design cost in India at a glance
Published guides group design work into four tiers, and they disagree at the edges. One hosting company puts a 5 to 15 page small business site at ₹10,000 to ₹80,000, while another guide prices a basic 1 to 10 page site at ₹40,000 to ₹1,00,000. The table shows where most sources overlap. Treat it as a map, not a price list. Most published figures exclude 18% GST.
| Tier | Typical pages | Price range | What you usually get |
| Template-based starter | 3 – 5 | ₹10,000 – ₹50,000 | Builder or theme, basic layout, your own text and photos |
| Customised business site | 5 – 15 | ₹25,000 – ₹80,000 | Theme customisation, forms, mobile layout, basic SEO set-up |
| Custom-designed site | 8 – 20 | ₹80,000 – ₹2,50,000 | Original layouts, brand colours and type, CMS |
| Custom platform or large store | 20 or more | ₹2,50,000 – ₹10,00,000+ | Complex features, integrations, bespoke interface |
Location nudges the number too. Guides note that Tier 1 cities such as Mumbai, Delhi, Bengaluru and Chennai usually charge more because of demand and overheads, while teams in smaller cities often quote less for comparable work. That is a pricing trend, not a rule about quality.
Website design cost in India per page
Agencies often quote by the page, and it sounds simple. It is also misleading, because pages are not equal. A home page takes far longer than a service page cloned from it, and an inner page that reuses a template costs little to add.
You can work out a rough per-page rate by dividing the published totals by the page count. The arithmetic below is ours; the totals come from the guides above.
| Type of work | How the rate is worked out | Per page |
| Simple static page on a template | Published figure for HTML/CSS pages | ₹1,000 – ₹3,000 |
| Template-based business site | ₹10,000 – ₹80,000 across 5 to 15 pages | About ₹2,000 – ₹5,300 |
| Customised business site | ₹25,000 – ₹80,000 across 8 to 12 pages | About ₹2,100 – ₹10,000 |
| Custom-designed site | ₹80,000 – ₹2,50,000 across 8 to 20 pages | About ₹4,000 – ₹31,000 |
Two things follow. First, ask what the per-page rate includes: layout only, or layout plus content, images and mobile adjustments? Second, don’t compare a per-page rate with a project total until you know the page count and what a page means. A “page” that holds a long product catalogue is more than one page of work.
What moves website design cost in India up or down
Five choices explain most of the gap between two quotes.
Template or original layout. A premium WordPress theme costs ₹3,000 to ₹7,000 once. Partial customisation adds ₹15,000 to ₹40,000, and a fully custom WordPress design runs ₹25,000 to ₹1,50,000 or more.
Brand work. A logo, colour system and typography add cost. One guide puts content and branding together at ₹5,000 to ₹30,000.
Interaction. Unique layouts for every page, custom animations and interactive elements each add designer hours.
Mobile detail. A responsive layout should be standard. The extra time goes into advanced mobile-first work on complex pages.
Who designs. Freelancers commonly charge ₹500 to ₹2,500 an hour, agencies price by project, and a retainer for ongoing changes runs about ₹5,000 to ₹20,000 a month.
Hidden charges in website design cost in India
A quote can be honest and still incomplete. These are the costs that most often arrive after the first price, with the ranges published for India. The diagram shows the four points in a design project where they usually appear.
where hidden charges appear in a website design project · 4 stages, 4 extra costs
Stock photos and photography. A set of paid stock images runs ₹5,000 to ₹15,000, and a custom photo shoot ₹5,000 to ₹30,000. Free libraries such as Unsplash and Pexels cost nothing, but thousands of other sites use the same pictures.
Copywriting. Professional text costs ₹500 to ₹3,000 per page, depending on the writer and the subject. A site designed around placeholder text can’t launch.
Logo and branding. If you don’t have a logo, design services start around ₹5,000 and can reach ₹25,000.
Premium themes and plugins. A theme costs ₹3,000 to ₹7,000, and each premium plugin ₹1,000 to ₹10,000, often renewing every year.
Extra pages and revision rounds. Most quotes cover a fixed number of pages and rounds. Page twelve, or the fourth round of changes, is billed separately, so ask for the rate in advance.
Source files. Some designers hand over only final images. Ask whether Figma or Photoshop files are included, because a developer or a future designer will need them.
GST and neighbours of the design bill. Design services generally attract 18% GST. Domain, hosting and, for stores, payment gateway fees of about 2 to 3 percent per transaction sit outside design but often land on the same invoice.
How design quotes are structured: per page, per project or per hour
A fixed project quote is the easiest to compare, provided the scope is written down. It suits most small businesses. Hourly billing, at ₹500 to ₹2,500, is flexible but needs close supervision, and a vague brief with an hourly rate is how budgets double. Retainers make sense for ongoing changes after launch.
Check what the word “design” covers, too. Some vendors price design only, meaning layouts and visuals, and quote the build separately. Design decides how the site looks. Development covers forms, payments, speed and the admin panel. Ask whether the price includes both or only the first.
Checklist: before you accept a website design cost in India quote
Copy this into a note or print it. If you can tick every line, the quote is probably complete.
- ☐ I know which tier I am buying: template-based, customised or custom-designed
- ☐ The quote states the number of pages and what each page includes
- ☐ The price covers layout, mobile version and a stated number of revision rounds
- ☐ Images, copywriting and logo are listed as included or excluded
- ☐ Premium theme and plugin costs, and their yearly renewals, are written down
- ☐ The rate for extra pages and extra revision rounds is stated
- ☐ Source files (Figma or Photoshop) are part of the handover
- ☐ GST is shown separately
- ☐ I know whether the price covers design only or design plus development
- ☐ I have the full total, not only the first number
How to lower website design cost in India without making the site look cheap
Start from a good premium theme and spend your money where visitors look: the home page, the main service page and the contact page. Supply your own text and photos where you can, and pay a professional only for the logo and the words on the pages that sell. Fix the page count in the quote, then add pages later, one at a time.
Don’t save on mobile layout, page speed or file ownership. A design that looks fine on a laptop and breaks on a phone loses most of its visitors, because most people arrive on a phone.
How Web Technologies prices design work
Web Technologies designs and builds websites as one project, so design and development are quoted together instead of as two disconnected bills. Send us the pages you need, a few sites you like and a budget range. We will reply with an itemised estimate that separates design, content, images, GST and yearly running costs.
FAQs about website design cost in India
How much does website design cost in India?
Website design cost in India ranges from about ₹10,000 for a template-based starter site to ₹2,50,000 or more for custom-designed work. Most small businesses land between ₹25,000 and ₹80,000 for a 5 to 15 page site, before 18% GST.
What is the cost per page for website design?
Roughly ₹1,000 to ₹3,000 for a simple template page, about ₹2,000 to ₹5,300 across a template-based business site, and ₹4,000 or more per page for custom-designed work. The figure depends on what a page includes.
Is website design separate from website development?
Often, yes. Design covers layouts, colours and visuals, while development builds the working site. Confirm in writing whether your quote covers both.
Why do two quotes for the same site differ so much?
Usually because of scope: template or original layouts, who writes the content, whether images are included, how many revision rounds are allowed and what support follows launch.
Do I pay separately for images and content?
Often. Paid stock images run ₹5,000 to ₹15,000 a set, and professional copywriting ₹500 to ₹3,000 per page. You can cut both by supplying your own photos and a first draft of the text.
Can I get a professional design for under ₹20,000?
For a 3 to 5 page template-based site, yes, if you provide the text and photos. It won’t include original layouts or custom branding.
Is GST charged on website design?
Design and development services generally attract 18% GST. Check whether your quote includes it, and ask your accountant whether you can claim input tax credit as a GST-registered business.
Conclusion: what to budget for website design cost in India
Plan for the design price, then add what quotes leave out: images, content, GST and extra revisions. A ₹40,000 design quote plus 18% GST is already ₹47,200, before a single photo or paragraph of text is paid for.
Website design cost in India becomes much easier to control once you fix the page count, choose template or custom on purpose, and keep the source files. Compare vendors on the full total rather than the first number they say.